| Top-notch sales professionals and business | | | | cash or merchandise. |
| owners consistently seek new and economical | | | | "In a split marketing test, we sold 23.4% more |
| ways to increase sales. They might try a discount | | | | copies of Instant Mortgage Letters when offering |
| sale, or a buy one get one free sale or something | | | | a free Las Vegas hotel and gambling package," |
| else. But this can be a costly give away of | | | | says J.D. Zandt, Managing Director of |
| valuable merchandise or time. A different and | | | | Mortgage companies aren't the only industry |
| more affordable method is the vacation incentive. | | | | increasing their sales with vacation certificates. |
| Vacation incentives have matured since the day | | | | Other businesses include Timeshare Resorts, |
| of hidden sales meetings. Your customer no | | | | Vacation Clubs, Motels & Hotels, Auto |
| longer is forced to attend timeshare meetings, | | | | Dealers, Apartment Management, Health Clubs, |
| ruin their vacation or pay hidden fees. They get | | | | Newspapers, Banks, Carpet & Tile Stores, |
| free hotel plus $500 in savings with no gimmicks. | | | | Boat Dealers, Furniture Stores, Home Improvers, |
| The best part is the sales professional or business | | | | Jewelry Stores, Tire Stores and more. |
| owner only pays as low as twenty cents per | | | | Customized vacation certificates are perfect to |
| customized vacation certificate and offers a high | | | | increase sales, generate web traffic, provide lead |
| value for free to get customers in the door -- or | | | | generation, build loyalty with customers plus |
| make the sale. But does this really work? | | | | motivate executives and top sales performers. |
| According to USA Today, 93 percent of | | | | Plus with a 30 year travel company completing |
| customers surveyed preferred travel over other | | | | the processing, fulfillment and arranging, |
| incentives. Plus the "Incentive Travel Fact Book" | | | | merchants simply promote and distribute the |
| states a whopping 58 percent of those surveyed | | | | vacation certificates for maximum benefit. |
| say that travel is a more effective incentive than | | | | |