| The best way to generate new business is by | | | | reconsider the ways you are treating your |
| referrals. It doesn't matter whether your business | | | | current customers. You see, your current |
| is a hair salon, mortgage broker, boat sales, or | | | | customers should be treated like gold! They are |
| anything in between. The most loyal customers | | | | the ones that ultimately pay your bills, and put |
| you will ever receive will be the ones that were | | | | food on your plate! DON'T TAKE THEM FOR |
| referred to you by another satisfied customer! | | | | GRANTED!!! Your customers should feel like they |
| Not only are they more loyal (read: "repeat | | | | are the most respected and important people on |
| business"), but they are more likely to spend | | | | the planet when dealing with you. The number |
| more initially than a customer that just walked in | | | | one most important person in your business is |
| off the street, responded to a newspaper ad, | | | | your customers! Let me repeat that so there is |
| cold call, or a trade magazine article. | | | | absolutely no misunderstanding. |
| Why are referrals so important to your business? | | | | THE NUMBER ONE MOST IMPORTANT PERSON |
| 1. Referrals are believable from the very start. It's | | | | IN YOUR BUSINESS IS YOUR CUSTOMERS! |
| not you selling your business, it's a satisfied | | | | It is not the CEO, the board of directors, or the |
| customer selling your business for you! When a | | | | person who signs your paycheck. For without the |
| close friend tells you about a certain business, | | | | customer, none of these people would exist. |
| your trust is immediately transferred to this | | | | Imagine if you can, that every one of your |
| company whether you have heard of them or | | | | customers were so ecstatic and committed to |
| not. In fact, many times, even if a person has | | | | your product or service, that they told all there |
| had a negative experience with a company, then | | | | friends. And then imagine that when their friends |
| at a later date a friend recommends them to that | | | | gave you their business, they told their friends. |
| same business, they will overlook their negative | | | | And so on, and so on... Your business would grow |
| experience and give them a second try! | | | | beyond your wildest hopes and dreams, and you |
| 2. As mentioned previously, referrals to a business | | | | would have more business than you knew what |
| are found to spend more money. This has been | | | | to do with. Isn't that a problem everyone wished |
| proven time and time again. Why? People tend to | | | | they had?!This is what we refer to as referral |
| refer other highly qualified individuals and not just | | | | marketing! It cost next to nothing, yet the |
| people who are price shoppers or tire kickers. | | | | rewards you reap will exceed any expectations |
| 3. The bottom line is that referrals are the most | | | | you could ever conceive. A true WIN WIN |
| cost-effective way of advertising your business | | | | situation. So remember how valuable your |
| or product! In most cases it will cost very little. | | | | customer is today, tomorrow, and the next day. |
| And in some cases the cost to you may be | | | | And treat them BETTER than even you expect |
| nothing! Either way, the cost will only be a fraction | | | | to be treated. |
| of the money you would normally spend on | | | | Are you ready to take the next step...? |
| advertising. | | | | If you are a business professional, and would like |
| In ALL businesses, your products or services | | | | to learn more about the most incredible follow up |
| WILL be chosen instead of the competition, | | | | and customer appreciation system available, visit |
| merely because a friend recommended them. | | | | FirstUp Marketing today! You will learn more ways |
| If you are not getting the majority of your | | | | to use the system and be able to test the |
| business through referrals then you may want to | | | | system yourself for FREE. |