| istory of sailing is over thousand years old and it | | | | especially in this case since products dealt with on |
| is founded on plenty of peculiar traditions which | | | | this market are of a very high economic value. |
| have kept this art alive until today; the | | | | Sailing portals main function can be described as |
| e-commerce is a new-born economic sector | | | | “infobrokering” because they |
| which boomed together with the world-wide | | | | collect and save information in their data-bases, |
| spreading of Internet, it suffered a deep | | | | process gathered data in order to make them |
| breakdown in 2001, but which is now one of the | | | | available and enable every user to easily find the |
| most reliable economic branches, despite of its | | | | piece of information needed. In this way |
| main protagonists being “virtual”. | | | | everything works faster, costs are cut and |
| The E-commerce represents a constantly | | | | searching is optimized, since every search is |
| developing sector, always updated and on the | | | | based on clear criteria and that enhance chances |
| cutting edge for all what concerns providing | | | | to get exactly the result every single user is |
| services; in contrast the art of sailing calls to mind | | | | asking for. Success of a web-portal for |
| a calm atmosphere where everything – | | | | e-commerce depends directly on its structural |
| news included – smells like tradition. | | | | features: which kind of and how many services it |
| What do these completely different worlds have | | | | offers, its reliability and the attention it pays to |
| in common? | | | | customer caring activities. Creating a good quality |
| Web portals for on-line boat sales represent the | | | | e-commerce portal actually does not mean only |
| link between these two realities, which in this way | | | | transforming an advertisements page into a |
| create a unique situation, as close as possible to | | | | web-page: collected information have to be |
| the perfect competition market form: many | | | | organized, users require assistance and the right |
| buyers, many sellers, supply and demand as the | | | | context has to be created in order to facilitate |
| unique elements determining price levels and | | | | transactions. |
| quantity sold on the market. In the past pleasure | | | | Reaching a always broader target of users means |
| boats market was strongly affected by elements | | | | increasing your chances to be successful and |
| disturbing the functioning of the perfect | | | | within the pleasure boat sales sector it has |
| competition such as incomplete or imperfect | | | | become a requirement that must be met since |
| information, obstacles in communication and goods | | | | this a peculiar market niche, which has developed |
| transfer, but Internet has decisively contributed to | | | | across state-borders and economic categories: |
| the elimination of these barriers. | | | | web portals actually address pleasure sailors, |
| All web-portals for on-line new and used boats | | | | dealers as well as producers. |
| sales are the perfect link for demand and supply, | | | | Creating a web portal for new and used boats |
| since they allow and enable everybody to post | | | | sales requires two kinds of specific know-how: on |
| advertisements for free; every portal, however, | | | | the one hand there is a peculiar IT-knowledge to |
| sets its rules and guidelines in order to keep the | | | | build a reliable and safe structure, on the other |
| whole system under control and in order to | | | | hand a deep knowledge of the pleasure sailing |
| prevent any misuse or any use of the services it | | | | sector in order to shape the website according to |
| offers for illegal purposes: safety and reliability are | | | | the needs of the on-line boats sales market. |
| the key to success for all e-commerce firms, | | | | |