Boat Cleaning Business Case Study: Entrepreneurship 101

How do marine type businesses start? Have youhad to figure a way to lower the weight of the
ever thought of turning a hobby into a business?boat so we could still carry 1800 Lbs of water
Let me tell you a story of how I got into thewithout capsizing or tipping in big waves especially
Boat Detailing Business when I started our in thein ocean marinas. We put all of our heads
car cleaning business which grew into a franchisetogether and our prototype now works. We
system. So often we read in business books toknew the business worked since we had three
study markets and develop business plans whenindependents who all made well over 150K per
in reality it does not exactly work that way. Letyear and I have the marketing because people
me tell you a story of how sometimes thewho get cars washed may own a boat and
entrepreneur just falls into opportunity.I met aeveryone calls in under one 1-800 number so we
guy who came to our web site to buy a Carcould use my existing customer base to also get
Wash Guys franchise who had been detailingboat customers. We decided to start by offering
boats for ten years in Redding CA and later inthese boat franchises to existing franchisees of
Coeur D' Alene, ID. At the time we were gettingany other system we had to grow very fast
about 600,000 hits on our website per month sovery quick. Our goal was to set up and add 100
that wasn't too surprising judging from the odds.units the next year.And here is the kicker, the
He didn't have the money but we talked aboutpontoon manufacturer has a deal with a pleasure
the industry a lot for our franchisee fee or thecraft loan company and can finance the
equipment needed. . He had some fabulous Ideasequipment, 1/2 franchise fee and boat for 15
about boat washing however. I then wasyears and the payments? $333.00 per month. Ha,
marketing up in WA state and ran across anotherthat was all we needed to make it available for all
Boat Detailing in Everett WA, who also detailedof our team and anyone who really wants one. All
cars, really sharp Mormon kid previously from Saltthis happened from a back burner project in less
Lake. Also really knew his stuff, attends boatthan a year. Then I wrote a 500+ page manual
shows and has established himself as a marineusing all of our expertise. Nathan one of our
cleaning products guy. We hit is off and all decidedfriends in WA State washed Craig Mc Caws Boat;
to work together. I then met a guy in Newporta 106-foot Yacht.Sounds great right? Well not
Beach who details the interiors of Boats andexactly, turns out insurance was tougher than we
designed the original equipment for Nauticare, anthought and the government regulators had
onsite, pontoon mounted oil change and bilgeattacked our companies based on competitor
cleaning franchise. WOW. This would round out thecomplaints and the whole thing got put on hold. No
knowledge I needed to put together The Boatjobs were created, very few boats ever got
Wash Guys. sank the first pontoon prototype incleaned and the whole project sank. This does not
Lake Mead; entrepreneurial disaster, total loss. omean we could not start it up anytime we
add insult to injury the local lake enforcementchanged our minds, it just shows you that no
wanted to investigate and it cost $4,000 tomatter how good you plans are as an
recover the damn boat; back to the drawingentrepreneur you always have to watch out for
board with safety in mind. We could not sell athe Tsunami of brain dead regulators in
franchise if the boats sank and that was ourWashington DC. This project today sits on the
intention to set up franchises for boat cleaning. Aback burner once again, with all the pieces ready
sure way to sink any franchise. So weto go. Entrepreneurs should be well advised to
remembered that one of our franchisees inwatch all the details before sinking $100,000
Lewiston ID has a brother who build boats anddollars into an idea without looking at all the details.
also jet boats and customized landing craft to haulThink about it.
cattle. The puzzle was coming together, but we