| There are hundreds of ways that you can | | | | credentials and their website. Your byline is a way |
| promote your online business or website, some | | | | that readers will come to know you as an expert |
| more effective than others. These five proven | | | | on the topic and will in turn come to trust your |
| methods will help you to generate traffic to your | | | | site as a source of credible information. |
| site and also to generate income into your wallet. | | | | 3. Some search engines will allow a website to |
| 1. One thing that appeals to everyone is "free." If | | | | purchase their ranking. This is an excellent Internet |
| it is free people will take it. Think of the samples | | | | marketing technique in that it is effective and |
| of cheese given away at grocery stores. Do you | | | | inexpensive. In the pay-per-click programs, |
| really want a small piece of cheese? Of course | | | | website are only billed for those who actually visit |
| not! But you take it simply because it is free and | | | | the page, unlike banner ads which may be seen |
| someone is nice enough to offer it to you. The | | | | by millions but only used by a few. When using |
| same principle applies with information or services | | | | the pay-per-click program you are asked to |
| offered from your website. You can send out | | | | choose keywords and when those are entered |
| free newsletters or offer a free trail period. One | | | | your site will appear and if the surfer chooses to |
| popular thing that is being given away now are | | | | view your site, you are billed for that click. Many |
| free credit reports or free PC scans. These | | | | pay-per-click programs will offer other benefits as |
| freebies are what we in the marketing field like to | | | | well, such as updated lists of commonly used |
| call teasers. After running the free credit report | | | | keywords. |
| or PC scan we alert the customer if there is | | | | 4. You should remember that others are in the |
| something found on their credit record or PC and | | | | same boat as you. You can choose to network |
| then offer to show them what it is or repair the | | | | with those who have similar marketing ideas. |
| problem for a price. This can be an effective way | | | | When networking you will be able to share links |
| to get information to your potential customers, | | | | and refer customers to each other. You should |
| create sales or to generate traffic to your site. | | | | always be very cautious when choosing a |
| 2. Your website contains information about a | | | | networking partner as everything that you |
| service or product that you are very | | | | recommend is a reflection of yourself or your |
| knowledgeable about. You can use this knowledge | | | | product and therefore, you should be certain that |
| to generate traffic to your site by writing articles | | | | your networking partner is a reputable source of |
| in your area of expertise and having them | | | | information. |
| published in an ezine or an article information site. | | | | 5. Simply because your website is online, doesn't |
| The most effective way to use these articles is | | | | mean that all your advertising should be. Advertise |
| to write them for free and ask in return that the | | | | in newspapers, TV, the radio or you can even |
| publisher allow you to include a byline. A byline is a | | | | send out a press release to get your information |
| very short summary of the author, their | | | | to thousands of people all over the country. |