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Boat Cleaning Business Case Study: Entrepreneurship 101

How do marine type businesses start? Have youand also jet boats and customized landing
ever thought of turning a hobby into acraft to haul cattle. The puzzle was coming
business? Let me tell you a story of how Itogether, but we had to figure a way to lower
got into the Boat Detailing Business when Ithe weight of the boat so we could still
started our in the car cleaning businesscarry 1800 Lbs of water without capsizing or
which grew into a franchise system. So oftentipping in big waves especially in ocean
we read in business books to study marketsmarinas. We put all of our heads together
and develop business plans when in reality itand our prototype now works. We knew the
does not exactly work that way. Let me tellbusiness worked since we had three
you a story of how sometimes the entrepreneurindependents who all made well over 150K per
just falls into opportunity.I met a guy whoyear and I have the marketing because people
came to our web site to buy a Car Wash Guyswho get cars washed may own a boat and
franchise who had been detailing boats foreveryone calls in under one 1-800 number so
ten years in Redding CA and later in Coeur D'we could use my existing customer base to
Alene, ID. At the time we were getting aboutalso get boat customers. We decided to start
600,000 hits on our website per month so thatby offering these boat franchises to existing
wasn't too surprising judging from the odds.franchisees of any other system we had to
He didn't have the money but we talked aboutgrow very fast very quick. Our goal was to
the industry a lot for our franchisee fee orset up and add 100 units the next year.And
the equipment needed. . He had some fabuloushere is the kicker, the pontoon manufacturer
Ideas about boat washing however. I then washas a deal with a pleasure craft loan company
marketing up in WA state and ran acrossand can finance the equipment, 1/2 franchise
another Boat Detailing in Everett WA, whofee and boat for 15 years and the payments?
also detailed cars, really sharp Mormon kid$333.00 per month. Ha, that was all we
previously from Salt Lake. Also really knewneeded to make it available for all of our
his stuff, attends boat shows and hasteam and anyone who really wants one. All
established himself as a marine cleaningthis happened from a back burner project in
products guy. We hit is off and all decidedless than a year. Then I wrote a 500+ page
to work together. I then met a guy inmanual using all of our expertise. Nathan
Newport Beach who details the interiors ofone of our friends in WA State washed Craig
Boats and designed the original equipment forMc Caws Boat; a 106-foot Yacht.Sounds great
Nauticare, an onsite, pontoon mounted oilright? Well not exactly, turns out insurance
change and bilge cleaning franchise. WOW.was tougher than we thought and the
This would round out the knowledge I neededgovernment regulators had attacked our
to put together The Boat Wash Guys. sank thecompanies based on competitor complaints and
first pontoon prototype in Lake Mead;the whole thing got put on hold. No jobs were
entrepreneurial  disaster,  total  loss. ocreated, very few boats ever got cleaned and
the whole project sank. This does not mean we
add insult to injury the local lakecould not start it up anytime we changed our
enforcement wanted to investigate and it costminds, it just shows you that no matter how
$4,000  togood you plans are as an entrepreneur you
always have to watch out for the Tsunami of
recover the damn boat; back to the drawingbrain dead regulators in Washington DC. This
board with safety in mind. We could not sellproject today sits on the back burner once
a franchise if the boats sank and that wasagain, with all the pieces ready to go.
our intention to set up franchises for boatEntrepreneurs should be well advised to watch
cleaning. A sure way to sink any franchise.all the details before sinking $100,000
So we remembered that one of our franchiseesdollars into an idea without looking at all
in Lewiston ID has a brother who build boatsthe details. Think about it.



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