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Boat Cleaning Business Case Study: Entrepreneurship 101

How do marine type businesses start? Have cattle. The puzzle was coming together,
you ever thought of turning a hobby into a but we had to figure a way to lower the
business? Let me tell you a story of how I weight of the boat so we could still carry
got into the Boat Detailing Business when 1800 Lbs of water without capsizing or
I started our in the car cleaning business tipping in big waves especially in ocean
which grew into a franchise system. So marinas. We put all of our heads together
often we read in business books to study and our prototype now works. We knew the
markets and develop business plans when in business worked since we had three
reality it does not exactly work that way. independents who all made well over 150K
Let me tell you a story of how sometimes per year and I have the marketing because
the entrepreneur just falls into people who get cars washed may own a boat
opportunity.I met a guy who came to our and everyone calls in under one 1-800
web site to buy a Car Wash Guys franchise number so we could use my existing
who had been detailing boats for ten years customer base to also get boat customers.
in Redding CA and later in Coeur D' Alene, We decided to start by offering these boat
ID. At the time we were getting about franchises to existing franchisees of any
600,000 hits on our website per month so other system we had to grow very fast very
that wasn't too surprising judging from quick. Our goal was to set up and add 100
the odds. He didn't have the money but we units the next year.And here is the
talked about the industry a lot for our kicker, the pontoon manufacturer has a
franchisee fee or the equipment needed. . deal with a pleasure craft loan company
He had some fabulous Ideas about boat and can finance the equipment, 1/2
washing however. I then was marketing up franchise fee and boat for 15 years and
in WA state and ran across another Boat the payments? $333.00 per month. Ha,
Detailing in Everett WA, who also detailed that was all we needed to make it
cars, really sharp Mormon kid previously available for all of our team and anyone
from Salt Lake. Also really knew his who really wants one. All this happened
stuff, attends boat shows and has from a back burner project in less than a
established himself as a marine cleaning year. Then I wrote a 500+ page manual
products guy. We hit is off and all using all of our expertise. Nathan one of
decided to work together. I then met a our friends in WA State washed Craig Mc
guy in Newport Beach who details the Caws Boat; a 106-foot Yacht.Sounds great
interiors of Boats and designed the right? Well not exactly, turns out
original equipment for Nauticare, an insurance was tougher than we thought and
onsite, pontoon mounted oil change and the government regulators had attacked our
bilge cleaning franchise. WOW. This companies based on competitor complaints
would round out the knowledge I needed to and the whole thing got put on hold. No
put together The Boat Wash Guys. sank the jobs were created, very few boats ever got
first pontoon prototype in Lake Mead; cleaned and the whole project sank. This
entrepreneurial disaster, total loss. o does not mean we could not start it up
add insult to injury the local lake anytime we changed our minds, it just
enforcement wanted to investigate and it shows you that no matter how good you
cost $4,000 to plans are as an entrepreneur you always
recover the damn boat; back to the have to watch out for the Tsunami of brain
drawing board with safety in mind. We dead regulators in Washington DC. This
could not sell a franchise if the boats project today sits on the back burner once
sank and that was our intention to set up again, with all the pieces ready to go.
franchises for boat cleaning. A sure way Entrepreneurs should be well advised to
to sink any franchise. So we remembered watch all the details before sinking
that one of our franchisees in Lewiston ID $100,000 dollars into an idea without
has a brother who build boats and also jet looking at all the details. Think about
boats and customized landing craft to haul it.




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