| 1. Reach out and touch someone - No one
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| | view, rear shot, helm and interior.
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| expects you to take out an ad on the Super
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| | 8. That's my line,, and I'm stickin to it
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| Bowl to sell your boat, but you do need to
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| | - If your boat has had repairs, list them.
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| spend money if you intend to sell your
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| | Every used boat has seen it's share of
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| boat. Determine what you can afford to
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| | dings and dents. Ignoring these will only
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| spend to market your boat and commit to an
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| | create suspicion amongst your potential
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| effective marketing program. Use a
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| | buyers. By listing your repairs, you
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| combination of the Internet, local
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| | avoid potential blunders later when a
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| shoppers and boat classifieds listings in
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| | survey brings the problem to surface.
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| local papers.
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| | 9. Cool hand Luke - If you don't have the
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| 2. Mr. Clean - A clean boat is much closer
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| | stomach for people climbing all over your
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| to sold than a dirty one. It's amazing
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| | boat, only to criticize the condition or
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| how much money some boaters will spend to
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| | worse yet say nothing, then you need a
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| market their boat then they don't even
| |
| | Boat Broker. Brokers don't have emotional
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| clean it up properly. If your not willing
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| | attachments, and they have more available
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| to do it right, pay a professional
| |
| | time to meet with potential clients than
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| detailer a few hundred to clean it up
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| | you do. So if you don't have the stomach
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| right.
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| | for it, hand it off to a cooler hand.
|
| 3. Whisper Sweet Nothings - Many boaters
| |
| | 10. Don't be an Average Joe - Every other
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| over look those little things that make a
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| | seller of used boat all say the same
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| used boat appealing to a used boat buyer.
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| | thing. My boat has a heater, fish finder,
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| Remember that most new boats don't come
| |
| | radar, etc. Use words to describe why
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| with all the frills. These little things
| |
| | these things are important. Remember many
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| can go far in securing a sale for your
| |
| | used boat buyers are inexperienced boaters
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| used boat. Keep in mind that mentioning
| |
| | and many are first time buyers who don't
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| that you include a radar, fish finder,
| |
| | understand what these features do. Use
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| downriggers etc. often spur a new boat
| |
| | words like "Eagle II fish finders
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| buyer to think twice about the new vs.
| |
| | identifies the depth of each fish and
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| used market.
| |
| | comes with temperature gauge and speed
|
| 4. One Ringy Dingy, Two Ringy Dingy - Have
| |
| | control allowing you to control your lure
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| you ever called a seller and found that
| |
| | depth and speed" or "Heater provides three
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| they weren't home or they had an answering
| |
| | minute warm up of interior cabin for early
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| machine. If you are serious about selling
| |
| | morning or late fall cruising."
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| your boat, answer the phone. If you're
| |
| | 11. A Three Hour Tour - If your boat is in
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| not going to be home, then forward your
| |
| | the water at the time you are selling,
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| calls to a cell phone. Don't have a cell
| |
| | offer to take the potential buyer for a
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| phone ... get one! If you don't answer
| |
| | ride. State this in your ad and entice
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| the phone when the prospect is ready to
| |
| | them to come out for a ride. Nothing
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| buy, you just wasted a whole lot of money
| |
| | works better to get the customer
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| for nothing...
| |
| | emotionally involved with your boat than a
|
| 5. the Price is Right - More boaters make
| |
| | free ride.
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| mistakes in pricing their boat too high
| |
| | 12. And the Survey Says... - If you've
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| for the market. Do a search on the
| |
| | owned your boat for more than 5 years, it
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| internet for similar boats and be sure
| |
| | is strongly suggested that you have a
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| yours has some advantage over the others.
| |
| | survey done on the boat before you list
|
| It may be price, or it may be features.
| |
| | it. A survey can point out potential road
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| If it isn't one or the other then you're
| |
| | blocks in the sale of your boat. This is
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| keeping your boat for another year!
| |
| | especially true for Yacht and High
|
| 6. Fun, Fun, Fun - When the customer comes
| |
| | Performance boats. Lets say you spend
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| out to see the boat, make the experience
| |
| | $500-$1000 to market your boat only to
|
| fun. Have a poster on board with photos
| |
| | find out that a potential buy could not
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| of your fun experiences on the boat.
| |
| | get financing because your boat have a
|
| People buy based on emotion, so give it to
| |
| | problem due to their survey. Not only
|
| them. If you are selling a fishing boat,
| |
| | have you lost your advertising investment,
|
| don't take all the equipment off the boat,
| |
| | but now you need to make the repairs.
|
| have the rods in the rod holders, have
| |
| | Doing a survey first can bring potential
|
| photos of all the trophy fish you caught
| |
| | problems to the surface.
|
| out for them to see and discuss. Share
| |
| | 13. As The World Turns - Every boater who
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| your experiences with your customer.
| |
| | places an ad thinks that it will sell
|
| 7. Say Cheese - If you don't show photos
| |
| | quickly. The reality is that boats take
|
| on the internet of your boat, don't
| |
| | about 3 months to find a partner. That is
|
| bother. Very few people will buy a boat
| |
| | provided the right person sees the boat.
|
| without seeing photos first. Would you
| |
| | Be patient and most of all, be sure that
|
| look for a boat with just text? Take four
| |
| | when you get that opportunity to show your
|
| photos and have them included in your
| |
| | boat you haven't misplaced all the other
|
| listing. Photos should be exterior side
| |
| | tips we shared with you.
|
