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Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised franchise fee for joining The Car Wash
outlet of a larger company to get funding Guys team that is also provided for in the
or find investors is difficult because the $65,380 cost.Our target market is anyone
franchisor already has a plan which is owning a dirty car. Our other markets
working, but until you are privy to it are:· Aircraft Washing· Boat
upon purchase you actually know relatively Washing· Fleet Washing· Graffiti
few details. The franchisor must keep this Removal· Concrete Cleaning· Industrial
information proprietary to insure High Pressure WashingWe will charge $5.00
competitors do not steal the information, for a basic exterior wash, $10.00 for an
but the franchise buyer needs the in and out and $37.50 for a mini-detail on
information to prepare a business plan to cars. Most of our customers will be
get a loan from a bank. Thus a catch 22 office workers. Fifteen percent of our
exists and is further exacerbated by the business will be small and medium sized
fact there are laws against some types of fleets with five to one hundred cars,
disclosures, which many franchisors due to trucks, vans, etc. Twenty percent of our
the litigious nature of franchising do not business will be industrial type
wish to disclose based on advice from cleaning.We will market with other local
their attorneys. So what do you do? Well, businesses in a co-op situation. Other
you do the best you can using the UFOC, marketing will be by doing car wash
uniform franchise offering circular or ask fundraisers for kids groups.Our car wash
the franchisor to send in a business plan crews will wear matching yellow uniforms.
directly to your banker who, signs a They will be clean cut, well spoken,
waiver of non-disclosure and you cannot knowledgeable and friendly.We will
see it until purchase.Yet if you are purchase our products from the franchisor
seeking private investors they will want via modem and credit cards for next day
to see a business plan and therefore you U.P.S. delivery.We plan to eventually
will have to try to put one together. I expand to up to five mobile car wash
have bought 12 books on how to write a trucks, each averaging $6,000-$8,000 of
business plan with hundreds of complete gross revenue per month, in the next five
business plans inside; none of the samples years. Our royalties to the franchisor
have anything to do with a franchised will be $35.00 per day times 21 working
business. So, below please find a sample days per month ($735.00 per month). Each
of an executive summary, which is the most additional truck will pay $20.00 per day
important part of any business plan and royalties or $420.00 per month. Car Wash
probably for the most part all a banker Guys International, Inc. will provide the
will read. Some entrepreneurs accuse following on going support:·Training of
bankers of not being able to read and I am Managers for Each Truck·Regional
in that group. I recommend you read this Directors for Trouble Shooting·Spare
and use it as a model to develop your own Trucks in Case of Break Downs·Combating
executive summary for your franchised Competition (Intensive
business outlet business plan. This Program)·Assistance in Community Support
particular example was written for a Events·Free Advise (On Any Operational
mobile car wash franchise outlet, but Matters)·Updating of Manuals and Computer
serves as a fairly good example for you.- Programs·Periodic Newsletter·Upkeep on
- - - - - - - - - - - - - -The Car Wash Major Contract Bidder's Lists·Sales Leads
Guys of Fairfax, VA is an owner/operator (From Their Direct Mail
service firm. This will be a franchised Program)·Compilation of Financial
business of Car Wash Guys International, Reports·Assistance in Finding Funding for
Inc. This sole-proprietorship company is Additional Mobile Car Wash Trucks and
in the mobile car wash business.Our Personal Items (Homes, Cars, Etc.)There
mission is to achieve a minimum of 2.5% are a couple of small time mobile
and a maximum of 10% market penetration detailers operating in our exclusive
while simultaneously uniting the entire territory. Our service, quality and price
community. To reach this goal we will use are much more attractive to our target
unique local and regional marketing tools market. Our operating methods are far
provided by our franchisor who has much superior to that of our current
experience in this field.Our franchisor competition. Generally all of the
has over twenty years of experience in the competition listed in the yellow pages as
mobile washing industry. We will purchase well as those we've talked with and
from Car Wash Guys International, Inc. a observed admit that they have only been in
turnkey business for $65,380. This the business a couple of years are not
purchase will include:· Truck With Custom planning on making it a career. Further
Built Truck Body· Portable Car Washing observations indicate that there is far
Equipment· Computer, Printer, Business more than enough business for everyone.Our
Software· List Of Clientele, Route and long-term goal is to wash cars for one out
Customer Base· Down Payment of Liability of every ten owners in our town. Ten
Insurance· Down Payment of Medical and percent market penetration can be achieved
Health Insurance· Licensing and Training if we follow our franchisor's system
(80 Hours Total)· Complete Operations perfectly. We want to be the #1 franchise
Guide Loaned For Franchise Term· Start-Up in the entire system. We plan on renewing
Supplies (Wax, Soap, Etc.)· Portable our Franchise Agreement every five years
Cellular Phone With Credit Card Machine· at no charge to us. We will remain in
Uniform Supply for an Entire Crew· good standing with our franchisor and
Personal Planner with Computer Software follow their proven methods of operations
Backup· Exclusive Territory· Initial In in order to do this.
Depth Marketing BlitzThere is a $20,000




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