Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of aInitial In Depth Marketing BlitzThere is a $20,000
larger company to get funding or find investors isfranchise fee for joining The Car Wash Guys
difficult because the franchisor already has a planteam that is also provided for in the $65,380
which is working, but until you are privy to it uponcost.Our target market is anyone owning a dirty
purchase you actually know relatively few details.car. Our other markets are:· Aircraft
The franchisor must keep this informationWashing· Boat Washing· Fleet
proprietary to insure competitors do not steal theWashing· Graffiti Removal· Concrete
information, but the franchise buyer needs theCleaning· Industrial High Pressure WashingWe
information to prepare a business plan to get awill charge $5.00 for a basic exterior wash, $10.00
loan from a bank. Thus a catch 22 exists and isfor an in and out and $37.50 for a mini-detail on
further exacerbated by the fact there are lawscars. Most of our customers will be office
against some types of disclosures, which manyworkers. Fifteen percent of our business will be
franchisors due to the litigious nature ofsmall and medium sized fleets with five to one
franchising do not wish to disclose based onhundred cars, trucks, vans, etc. Twenty percent
advice from their attorneys. So what do you do?of our business will be industrial type cleaning.We
Well, you do the best you can using the UFOC,will market with other local businesses in a co-op
uniform franchise offering circular or ask thesituation. Other marketing will be by doing car
franchisor to send in a business plan directly towash fundraisers for kids groups.Our car wash
your banker who, signs a waiver of non-disclosurecrews will wear matching yellow uniforms. They
and you cannot see it until purchase.Yet if you arewill be clean cut, well spoken, knowledgeable and
seeking private investors they will want to see afriendly.We will purchase our products from the
business plan and therefore you will have to tryfranchisor via modem and credit cards for next
to put one together. I have bought 12 books onday U.P.S. delivery.We plan to eventually expand
how to write a business plan with hundreds ofto up to five mobile car wash trucks, each
complete business plans inside; none of theaveraging $6,000-$8,000 of gross revenue per
samples have anything to do with a franchisedmonth, in the next five years. Our royalties to the
business. So, below please find a sample of anfranchisor will be $35.00 per day times 21 working
executive summary, which is the most importantdays per month ($735.00 per month). Each
part of any business plan and probably for theadditional truck will pay $20.00 per day royalties or
most part all a banker will read. Some$420.00 per month. Car Wash Guys International,
entrepreneurs accuse bankers of not being ableInc. will provide the following on going
to read and I am in that group. I recommend yousupport:·Training of Managers for Each
read this and use it as a model to develop yourTruck·Regional Directors for Trouble
own executive summary for your franchisedShooting·Spare Trucks in Case of Break
business outlet business plan. This particularDowns·Combating Competition (Intensive
example was written for a mobile car washProgram)·Assistance in Community Support
franchise outlet, but serves as a fairly goodEvents·Free Advise (On Any Operational
example for you.- - - - - - - - - - - - - - -The CarMatters)·Updating of Manuals and Computer
Wash Guys of Fairfax, VA is an owner/operatorPrograms·Periodic Newsletter·Upkeep on
service firm. This will be a franchised business ofMajor Contract Bidder's Lists·Sales Leads
Car Wash Guys International, Inc. This(From Their Direct Mail Program)·Compilation
sole-proprietorship company is in the mobile carof Financial Reports·Assistance in Finding
wash business.Our mission is to achieve aFunding for Additional Mobile Car Wash Trucks and
minimum of 2.5% and a maximum of 10%Personal Items (Homes, Cars, Etc.)There are a
market penetration while simultaneously uniting thecouple of small time mobile detailers operating in
entire community. To reach this goal we will useour exclusive territory. Our service, quality and
unique local and regional marketing tools providedprice are much more attractive to our target
by our franchisor who has much experience inmarket. Our operating methods are far superior
this field.Our franchisor has over twenty years ofto that of our current competition. Generally all of
experience in the mobile washing industry. We willthe competition listed in the yellow pages as well
purchase from Car Wash Guys International, Inc.as those we've talked with and observed admit
a turnkey business for $65,380. This purchase willthat they have only been in the business a couple
include:· Truck With Custom Built Truckof years are not planning on making it a career.
Body· Portable Car Washing Equipment·Further observations indicate that there is far
Computer, Printer, Business Software· Listmore than enough business for everyone.Our
Of Clientele, Route and Customer Base·long-term goal is to wash cars for one out of
Down Payment of Liability Insurance· Downevery ten owners in our town. Ten percent
Payment of Medical and Health Insurance·market penetration can be achieved if we follow
Licensing and Training (80 Hours Total)·our franchisor's system perfectly. We want to be
Complete Operations Guide Loaned For Franchisethe #1 franchise in the entire system. We plan on
Term· Start-Up Supplies (Wax, Soap,renewing our Franchise Agreement every five
Etc.)· Portable Cellular Phone With Credit Cardyears at no charge to us. We will remain in good
Machine· Uniform Supply for an Entirestanding with our franchisor and follow their
Crew· Personal Planner with Computerproven methods of operations in order to do this.
Software Backup· Exclusive Territory·